Amazon has been the go-to source for women’s apparel online for many years, commanding a 20 percent share of the sales in this space year to year. Not too many e-commerce retailers in this space have even come close to the dominance set by Amazon, but it appears that one women’s active-wear company is creating some rumblings in the ranks. Kate Hudson’s Fabletics has pulled in an unbelievable $250 million is sales of workout apparel in only three years, and they don’t appear to be slowing.
If you ask Hudson about the success of her brand and workout apparel, she will tell you that it is a unique blending of her membership program and the sales process known as reverse showrooming. These are the keys to a success in a space that very few companies have even come close to matching. Looking at the Fabletics stores in the mall, we discover women of all ages buying new workout apparel off the rack, applying for the free membership, taking hat Fabletics Lifestyle Quiz, and trying on as many things as they can get their hands on.
Hudson says it doesn’t hurt the fact that there is a celebrity name attached to her high-quality line of active-wear. The success of the company actually doesn’t rest squarely on the shoulders of the stores in the mall, it is the e-commerce Fabletics sites that are pulling in all that sales revenue. When these customers eventually wind up shopping at the website, they discover that part of the benefits of the membership include all those items you wore at the store now showing up in your profile page. That takes the guesswork out of buying workout apparel, you simply need to pick colors, styles, and some of the newest releases and you know exactly what you are getting.
The other benefits to the membership include a personal shopper who is picking one item each month based on quiz answers, free shipping on every online order, and deals on workout apparel throughout the year. Kate Hudson’s Fabletics has found a way to connect with the buyers in a way that site like Amazon struggle. At Amazon, women buy a piece to see how it fits, often returning it several times before they finally get one they like. By that time, you could have bought a dozen outfits at Kate Hudson’s Fabletics and been wearing them already.
Former New York City councilwoman Eva Moskowitz always knew education in the city could be improved so, in 2006, she founded Success Academy, a charter school network that now has 41 schools.
In the 11 years since its inception, Success Academy has grown to serve over 14,000 New York city students from pre-kindergarten age all the way through to the end of high school. Most are children of color and most are from low-income backgrounds. Their education is completely free.
During that same time, the organization has also redefined what education should be.
How Success Academy is redefining what education should be — Success Academy’s students are taught differently than students in most other schools in the city.
In elementary school, an emphasis is placed on reading, writing, science and math, with the arts, hands on learning, collaborative group work and critical thinking being equally important.
By the time Success Academy students reach middle school, they are also expected to choose from a variety of electives that will help their creativity. These electives include things like chess, dance, debate, photography, business skills and sports.
In high school, Success Academy students are prepared for the rigors of a four-year college. Critical thinking is emphasized, as is academic writing, problem solving and hard work.
At the same time, at every level of schooling, education is looked at as being fun and children are taught to see it as such. Due to this, attendance at Success Academy schools tends to be high, and students are seen to love going to school.
Students are also taught that, if they fail, there is nothing terrible about that. Not if they pick themselves up and try again.
Success Academy successes — Due to the way students are taught, and how education is viewed, Success Academy elementary and middle schools are in the 90th percentile in all of New York state.
Hispanic and African American students at Success Academy schools outperform white students from around the state in English, math and science, and students excel in electives in everything from debate to dance, chess to sports.
No wonder many charter school networks around America are now asking for Success Academy’s curriculum and teaching philosophies, so they can implement them in their own schools.
Bob Reina is the founder and CEO of Talk Fusion, a marketing communications company he established in 2007 with a strong focus on video platforms. He is also a sought-after motivational speaker and writer. Recently, he has joined forces with the new-look HuffPost as a contributor and an important contact point for Talk Fusion.
You can follow the first two how-to articles titled “Promoting with Purpose” and “How to Thrive in a Society of Quitters” on the HuffPost site. HuffPost changed its name from Huffington Post. The name change also brought revisions in content strategy and the company is looking to collaborate closely with people aligned with its updated mission statement.
According to the press release, the rebranded HuffPost will put more focus on enabling more vocal niche discussions from the traditionally voiceless segments. Bob Reina is a business leader and active philanthropist. He also a motivational speaker, an experienced marketing professional, and entrepreneur. All these values have one element in common; helping other people overcome challenges and succeed globally. Bob Reina is bringing these qualities to the HuffPost stable.
This is besides carrying the values of the Talk Fusion brand and the goodwill it brings with it. His favorite segments on the news platform include entrepreneurship, video marketing, and personal growth among others. The partnership is poised to leverage the obvious strengths of both parties. Talk Fusion engages a global network of independent associates who execute its sales strategies. HuffPost enjoys a broad audience with more than two hundred million readers.
Talk Fusion is an advertising and direct marketing company that provides video business marketing and communications solutions. Some of the offerings include video conferencing products, video email services, and social networking products. Video remains an active medium for business communications.Learn more : http://www.superbcrew.com/talk-fusion-delivers-award-winning-video-communication-products-and-video-marketing-solutions/
Real-time solutions can cut down on business costs in logistics and transportation enabling quicker decisions. Video media provides an excellent marketing opportunity for a business to grow its brands and bottom line. Through Talk Fusion, Bob Reina is enabling millions of businesses to achieve growth. He is also changing the lives of millions of people through a comprehensive philanthropy network that operates under the Talk Fusion brand.
Mr. Adam Goldenberg is the co-founder and CEO of Just Fabulous Incorporation. It is an online fashion retailer that helps clients with the selection of denim, handbags, jewelry, and shoes based on their fashion preferences. Adam and Don Ressler founded the company in 2010. The two business partners know how to develop leading brands, make the business grow, and spot trends. They do it with passion and fun.
Mr. Adam Goldenberg recently appeared on CNBC to share the concept that resulted in the change of their company’s name from JustFab Incorporation to TechStyle. The concept is about e-commerce, which was recently introduced in the industry of fashion. Also, many companies have been progressively transforming the way clients purchase and shop products online. TechStyle has transformed the industry of fashion as a data-driven industry, which encourages the use of the membership subscription programs at http://www.builtinla.com/member/adam-goldenberg. TechStyle provides the consumers with the option of purchasing apparel at normal prices. The same consumers also have the option of shopping apparel through the VIP model.
According to Mr. Adam, the most important aspect that should be considered while building brands is passion. Consumers will only purchase the products and goods that they are passionate about. For the purpose of accommodating passionate customers, TechStyle is using integration and technology when building its online brands on styleforum.net.
By being a unicorn company, implies that JustFab Incorporation has hit more than $1 billion after it was evaluated by independent auditors. It is the first company that hit one billion dollars mark within the first four years of doing business. However, this did not change the way TechStyle carry out its business activities. Mr. Adam was just proud of how the great business enterprise was built.
Perhaps, Mr. Adam Goldenberg is a gifted website designer. At the age of 15, Adam established his marketing business known as Gamer’s Alliance. He later joined the executive team of Intermix Media, which is a parent company to future and social media brands such as MySpace.
Read more: TechStyle’s data-driven fashion – CNBC Video