Known as one of the legendary entrepreneurs in Brazil, Roberto Santiago was born in Joao Pessoa on July 16, 1958. He attended the Pio X-Marist College and finished with his Bachelor’s in Business Administration at University Center of Joao Pessoa. At a young age, his entrepreneurial career began. Roberto Santiago started designing and manufacturing cardboard folding cartons. These were then used by many companies he sold them to. Santiago has stated that this venture created the foundation for his entire career.
Starting his career in Santa Rosa, Roberto Santiago worked in a café. After that, he started his company that manufactured utilitarian and decorative products. He also was a writer with extensive knowledge about his country. By writing popular articles, he was able to gain a reputation. Since then, business has been doing well for Santiago. Read more on Mundo Do Marketing
In 1987, Santiago decided to purchase some land. It took two years of developing, but the Manaria shopping mall was ready to be opened. Located in the center of the city and accessible to nearly everyone, the shopping mall opened in 1989. It was destined to be a one-stop shop for all things entertainment and shopping.
Becoming the largest in the entire state, the Manaria shopping mall has something for everyone. Some of the stores include furniture, sports gear, books, clothing, jewelry, and cosmetics among others.
On the rooftop sits the Domus Hall. It was opened in 2009 and has more than enough space to host music concerts, fairs, weddings, conferences and different exhibits. Soundproof and air-conditioned, the Domus Hall can seat 4,000 people and allow approximately 10,000 with standing room only. For additional privacy, there are individual cabins available.
Other entertainment options include a movie theater that plays the latest releases. There is also a gaming area complete with a bowling alley. Read more articles on exame.abril.com
The mall is also home to the College Higher Education of Paraiba. Many of the students and faculty members can be seen walking around the stores.
Not limiting himself to just one shopping mall, Santiago owns another. Developed in 2013, the Mangeria has aided in helping to increase the economic and social aspects of the city. Because of the success, both malls have had, several other businesses have relocated nearby to give residents even more options.
Roberto Santiago credits his success to passion, commitment, and hard work. Always one to encourage young entrepreneurs in Brazil and throughout the rest of the world, Santiago advises them to go out and start putting their business ideas into place.
Because of Santiago and the success of both of his malls, the city has been able to thrive. Attracting talented music groups, both Brazilian and international, citizens can experience these performances that might not have come otherwise. Santiago has continuously given back to his community and helped enhance the cultural experience.
When he is not busy with his career, Santiago can be found participating in a variety of sports. The man has received many trophies from different competitions. Due to his love of for sports, most of these trophies are from kart and motocross championships. His other hobbies include production and directing.