Fabletics is definitely making the process of working out much easier. People that are pleased with the brand are talking about it on social media, and this is really helping Kate Hudson a lot. People are getting a chance to discover Fabletics because they have friends that are talking about it. People are posting videos of themselves and their favorite athletic gear in training videos. This is saying a lot about the Fabletics brand. It is essentially saying that people like this brand and they want to do something to change the way that we will look at athletic clothing.
Fabletics is a company that has been around for a while, but the buzz is still growing because more physical stores are coming into existence. This is the work of Kate Hudson and it is something that her partners Don Ressler and Adam Goldenberg are in agreement with. It appears that Kate Hudson is looking for a chance to reach an offline crowd. This is good planning because in the past people were only building their knowledge of Fabletics through the online website.
People were ordering clothes and signing up for VIP membership in order to get automated shipments. This is a good thing because it creates a strong sense of customer loyalty, but Kate Hudson realized one thing. She was aware of just how many of her customers she was neglecting by not giving them more options to try on clothes in stores.
Fabletics has over a dozen stores in place already, but this is a very small fraction when one considers the different territories that customers for Fabletics exist in. This is a company that has grown outside of the United States. There are customers for Fabletics in America, Canada and Australia. A dozen stores is definitely not enough for all of these different customers around the world. Kate Hudson was aware of that, and she wanted to do something about it. She wanted to increase her brand presents offline as well. That is why she has taken a great effort to build more stores. As a businesswoman Kate Hudson realizes that she has separated her online market, and now she has discovered a way to connect with customers that are new to the Fabletics brand. This is a great way to build a greater customer base and get more people talking about Fabletics clothing and VIP memberships.