By digging shallowly on the internet, you will realize that yoga pants have become a popular trend. Across the globe, most youths are more than willing to trade in their jeans for a pair of yoga pants. Kate Hudson is among the few entrepreneurs who spotted an opportunity from the trend and ought to turn it into a business venture.
Kate Hudson is an iconic Hollywood actress. Kate partnered with Adam Goldenberg and Don Ressler in 2013 to establish Fabletics. Kate is known for her inspiration. She dedicated her life to motivate and encourage women in her society to lead a healthy and active lifestyle.
Fabletics is an online active wear store specializing on women outfits. Currently, survival in the e-commerce business has proven difficult since the likes of Amazon have continued to own the largest share of the market scaring away the newbies. However, for Kate, this was a challenge that she was ready to conquer. On observing the market, Kate realized that customers were not receiving enough of what they were paying. Therefore, Kate made it her goal to provide customers with their favorite items at pocket-friendly prices.
Fabletics is a subscription-based store where members sign-up and access items at subsidized prices. Registered members are given priority to access new releases in the store as well as make orders at their own convenience. Through a unique way of operation, Kate’s brand has continued to win the e-commerce business and remain a threat to the likes of Amazon due to its incredible growth rate.
Also, Fabletics utilizes the reverse showroom technique. This particular technic that has enabled it beat out Amazon prices. Kate understands that the internet can be a great source of information. Therefore, Kate’s brand ensures that they monitor the online searches in the fashion category so as to make sure that they store most of the customer’s taste at a welcoming price. Besides, as opposed to other stores, Fabletics encourages window shopping as it promotes the understanding of customer’s tastes and style.
According to Kate, taking on the e-commerce business is a significant milestone in her career. The fact that she managed to grow Fabletics to a $250 million business in only three years has proven that she is passionate in her career. Kate emphasizes that her brand’s excellent services and the great customer experience have both contributed to the brand gaining recognition in the US and across the world. Also, together with her partners, Kate intends to open up more physical stores across the US to reach more customers.
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