The Growth of Lori Senecal as a Business Leader


The Growth of Lori Senecal as a Business Leader

Lori Senecal has been able to provide a lot of insight for companies that have been trying to build brands. She is someone that has been in the role of CEO for CP+B, and Senecal has made it possible for more people to recognize some of the major brands that have evolved. During her time with the expansion of CP+B her expanding company was voted one of the best places to work.


She has had a strong leadership style, and this has given her a chance to become a leader in media. Lori has created a marketing blueprint that has allowed her to revolutionize what is happening in business. As a woman in the business world Lori Senecal has realized that she was a woman that was building a legacy. She is passionate about marketing, and that has allowed her to become someone that is able to inspire other women.


When she worked as the CEO of KBS during a time where the company was changing. She knew that the original founders that were in place were not going to stay in place. This was great because their exit at KBS allowed her to start fresh. Lori was able to bring her own vision to KBS. This gave her the experience to move in and start her own company. The best thing about that is her ability to do what she felt was right. For more details visit Bloomberg.


Lori has said that her most important lesson was simply learning that it was up to her to make her own opportunities. She knew that she could not wait around on anyone else to provide the opportunities for her. This would prove to be a great way to carve out her own blueprint. She realized that the marketing industry tends to look for a standout leader that can deliver time and time again. This is what has made Lori Senecal such a powerful force in the industry. She has managed to work on branding projects for companies like Kraft. She has had her hand in the marketing campaigns for Kraft as well. This has allowed her to create big projects and gain confidence with her clients.


Lori has positioned herself as a powerful branding leading and her credibility is solidified thanks to her time at CP+B as the Global CEO. This is where she managed to take her skills in leadership to a whole new level in marketing.



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