Category Archive Advertising Expert


The Growth of Lori Senecal as a Business Leader

Lori Senecal has been able to provide a lot of insight for companies that have been trying to build brands. She is someone that has been in the role of CEO for CP+B, and Senecal has made it possible for more people to recognize some of the major brands that have evolved. During her time with the expansion of CP+B her expanding company was voted one of the best places to work.


She has had a strong leadership style, and this has given her a chance to become a leader in media. Lori has created a marketing blueprint that has allowed her to revolutionize what is happening in business. As a woman in the business world Lori Senecal has realized that she was a woman that was building a legacy. She is passionate about marketing, and that has allowed her to become someone that is able to inspire other women.


When she worked as the CEO of KBS during a time where the company was changing. She knew that the original founders that were in place were not going to stay in place. This was great because their exit at KBS allowed her to start fresh. Lori was able to bring her own vision to KBS. This gave her the experience to move in and start her own company. The best thing about that is her ability to do what she felt was right. For more details visit Bloomberg.


Lori has said that her most important lesson was simply learning that it was up to her to make her own opportunities. She knew that she could not wait around on anyone else to provide the opportunities for her. This would prove to be a great way to carve out her own blueprint. She realized that the marketing industry tends to look for a standout leader that can deliver time and time again. This is what has made Lori Senecal such a powerful force in the industry. She has managed to work on branding projects for companies like Kraft. She has had her hand in the marketing campaigns for Kraft as well. This has allowed her to create big projects and gain confidence with her clients.


Lori has positioned herself as a powerful branding leading and her credibility is solidified thanks to her time at CP+B as the Global CEO. This is where she managed to take her skills in leadership to a whole new level in marketing.



Read more:



The Life and Career of Lori Senecal

Lori Senecal is a top executive from the United States who according to Fast Company has developed a reputation for transforming the companies that she has worked with. Her present role is as the global chief executive officer of a company called CP+B. At this position, she has several responsibilities such as monitoring the growth and expansion of this firm. She is also charged with overseeing the development of the firm overseas offices. Finally, she is responsible for seeing that the company grows both in the United States and globally. She has been associated with the positive impact that has been experienced in the company both culture-wise and business-wise. She joined this firm approximately 12 years ago.

In a report by the Wall Street Journal, since joining the company, it has become agile, inventive and offers consistent services and products. She has also developed a reputation for concentrating on young talent and leadership. This is the major reason why the company has experienced the tremendous growth under her leadership. For her leadership, she has received several awards such as Creativity Innovators of the Year and the Agency Executive to Watch. With the continued dedication and unending commitment to the development of the company, there is room for growth and the company has a brighter future.

Lori Senecal has also been involved with other companies. For instance, before she joined CP+ B, she used to work with a company called the MDC Partner Network as the president and the chief executive officer. She had several responsibilities with this company that included driving the strategic vision of the company while at the same time deepening the company’s unique model. She was also charged with working with the partners of the company to ensure there is growth as well as cross-collaboration within the entire network. Lori Senecal has also worked with another company called the kbs+ where he served the role of global chairman and chief executive officer. She managed to grow the company to a 900 employee firm from an initial 250 employees. It’s during her period with this company that it was recognized as one of the best places to work in New York City.

She has also been involved with the McCann Worldgroup as the chief innovation officer. Other awards that she has received over the years include women to watch by Advertising Age. She plays the role of a board member with the Ad Council Board of Directors. Lori Senecal holds a degree in commerce with a specialty in finance and marketing from McGill University.