By digging shallowly on the internet, you will realize that yoga pants have become a popular trend. Across the globe, most youths are more than willing to trade in their jeans for a pair of yoga pants. Kate Hudson is among the few entrepreneurs who spotted an opportunity from the trend and ought to turn it into a business venture.
Kate Hudson is an iconic Hollywood actress. Kate partnered with Adam Goldenberg and Don Ressler in 2013 to establish Fabletics. Kate is known for her inspiration. She dedicated her life to motivate and encourage women in her society to lead a healthy and active lifestyle.
Fabletics is an online active wear store specializing on women outfits. Currently, survival in the e-commerce business has proven difficult since the likes of Amazon have continued to own the largest share of the market scaring away the newbies. However, for Kate, this was a challenge that she was ready to conquer. On observing the market, Kate realized that customers were not receiving enough of what they were paying. Therefore, Kate made it her goal to provide customers with their favorite items at pocket-friendly prices.
Fabletics is a subscription-based store where members sign-up and access items at subsidized prices. Registered members are given priority to access new releases in the store as well as make orders at their own convenience. Through a unique way of operation, Kate’s brand has continued to win the e-commerce business and remain a threat to the likes of Amazon due to its incredible growth rate.
Also, Fabletics utilizes the reverse showroom technique. This particular technic that has enabled it beat out Amazon prices. Kate understands that the internet can be a great source of information. Therefore, Kate’s brand ensures that they monitor the online searches in the fashion category so as to make sure that they store most of the customer’s taste at a welcoming price. Besides, as opposed to other stores, Fabletics encourages window shopping as it promotes the understanding of customer’s tastes and style.
According to Kate, taking on the e-commerce business is a significant milestone in her career. The fact that she managed to grow Fabletics to a $250 million business in only three years has proven that she is passionate in her career. Kate emphasizes that her brand’s excellent services and the great customer experience have both contributed to the brand gaining recognition in the US and across the world. Also, together with her partners, Kate intends to open up more physical stores across the US to reach more customers.
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Fabletics is definitely making the process of working out much easier. People that are pleased with the brand are talking about it on social media, and this is really helping Kate Hudson a lot. People are getting a chance to discover Fabletics because they have friends that are talking about it. People are posting videos of themselves and their favorite athletic gear in training videos. This is saying a lot about the Fabletics brand. It is essentially saying that people like this brand and they want to do something to change the way that we will look at athletic clothing.
Fabletics is a company that has been around for a while, but the buzz is still growing because more physical stores are coming into existence. This is the work of Kate Hudson and it is something that her partners Don Ressler and Adam Goldenberg are in agreement with. It appears that Kate Hudson is looking for a chance to reach an offline crowd. This is good planning because in the past people were only building their knowledge of Fabletics through the online website.
People were ordering clothes and signing up for VIP membership in order to get automated shipments. This is a good thing because it creates a strong sense of customer loyalty, but Kate Hudson realized one thing. She was aware of just how many of her customers she was neglecting by not giving them more options to try on clothes in stores.
Fabletics has over a dozen stores in place already, but this is a very small fraction when one considers the different territories that customers for Fabletics exist in. This is a company that has grown outside of the United States. There are customers for Fabletics in America, Canada and Australia. A dozen stores is definitely not enough for all of these different customers around the world. Kate Hudson was aware of that, and she wanted to do something about it. She wanted to increase her brand presents offline as well. That is why she has taken a great effort to build more stores. As a businesswoman Kate Hudson realizes that she has separated her online market, and now she has discovered a way to connect with customers that are new to the Fabletics brand. This is a great way to build a greater customer base and get more people talking about Fabletics clothing and VIP memberships.
Amazon has been the go-to source for women’s apparel online for many years, commanding a 20 percent share of the sales in this space year to year. Not too many e-commerce retailers in this space have even come close to the dominance set by Amazon, but it appears that one women’s active-wear company is creating some rumblings in the ranks. Kate Hudson’s Fabletics has pulled in an unbelievable $250 million is sales of workout apparel in only three years, and they don’t appear to be slowing.
If you ask Hudson about the success of her brand and workout apparel, she will tell you that it is a unique blending of her membership program and the sales process known as reverse showrooming. These are the keys to a success in a space that very few companies have even come close to matching. Looking at the Fabletics stores in the mall, we discover women of all ages buying new workout apparel off the rack, applying for the free membership, taking hat Fabletics Lifestyle Quiz, and trying on as many things as they can get their hands on.
Hudson says it doesn’t hurt the fact that there is a celebrity name attached to her high-quality line of active-wear. The success of the company actually doesn’t rest squarely on the shoulders of the stores in the mall, it is the e-commerce Fabletics sites that are pulling in all that sales revenue. When these customers eventually wind up shopping at the website, they discover that part of the benefits of the membership include all those items you wore at the store now showing up in your profile page. That takes the guesswork out of buying workout apparel, you simply need to pick colors, styles, and some of the newest releases and you know exactly what you are getting.
The other benefits to the membership include a personal shopper who is picking one item each month based on quiz answers, free shipping on every online order, and deals on workout apparel throughout the year. Kate Hudson’s Fabletics has found a way to connect with the buyers in a way that site like Amazon struggle. At Amazon, women buy a piece to see how it fits, often returning it several times before they finally get one they like. By that time, you could have bought a dozen outfits at Kate Hudson’s Fabletics and been wearing them already.