The premise of the article champions Waiakea Water’s health benefits, sustainability and its charitable contributions. The bottled water market is crowded and lucrative. Globally, it is estimated at a $100 billion industry, and although brands promote eco-consciously, Waiakea Water succeeds in standing out. Since 2012, they have filtered their water through 14,000 feet of volcanic rock, providing the basis for taste and purity. Plus, drinking hawaiian volcanic water sounds cool, right? Purified water has a pH of around 7, whereas the Waiakea Water pH level is 8.8, enriched with minerals and electrolytes. The porous volcanic rock provides natural alkaline, the benefits of which include lowering acid reflux and even premature aging.
In 2018, Waiakea Water developed the world’s first fully degradable bottle, created entirely by 100% recyclable plastic. Over 8 million tons of plastic finds its way into our oceans every year, the bulk of which takes over 1,000 years to decompose. Waiakea Water’s process decreases it to a mere 15 years! This is staggering, drastically improving recyclability at over 300%, and should be the brand’s crowning achievement. For every liter they sell, Waiakea Water donates a weeks worth of water to those in need. This has resulted in over 500 million liters so far. Furthermore, they portion a percentage of profit to go towards community charities and nonprofit outlets. They are also certified CarbonNeutral due to their low-emission delivery vehicles, and their manufacturing process produces significantly less carbon emissions than traditional bottling.
The volcanic water benefits are helping both the consumer and the manufacturer. Waiakea Water is the most award-winning bottled water and beverage in the U.S., and is currently experiencing a growth rate of over 4200%. With a proven devotion to producing a sustainable and healthy product, with an eye on conservation, one can only hope that their success continues.